ASEAN Innovation Application Case Studies Ookbee – Ookbee – Cross-Country Digital Publishing Eco-system
Ookbee is positioned as a digital publishing platform. Ookbee U is dedicated to building a content eco-system, including all kinds of original content generated by users, such as comics, music, blogs, stories, and novels. Ookbee LIVE and 100 local partners launched a digital publishing platform with interface similar to the Flipboard magazine.
Ookbee is founded in 2011 as a platform for ebook services, then gradually allowed users to submit and share original content including comics, novels, short videos, and music.
So far, the Ookbee platform has over 8 million users across Thailand, Malaysia, Philippines, Indonesia, and Vietnam.
Ookbee is the largest digital bookstore in the ASEAN region, mainly providing services in Thailand, Philippines, and Vietnam, and has amassed over 6.5 million members by 2017. It’s content is mainly contributed by users, so in terms of content richness and cross-border content, there is a vast abundance of content providers. This gives the company a strong foundation for entering the e-commerce market. Since its inception, the total amount of funds raised has reached approximately US$28 million.